A familiar song can be percieved as either “good” or “old” by the listener, and you are sabotaging your own AC station with familiar noncurrents they think of as “old”! All songs must simply and entirely be perceived as “really good ones”, no matter how recent or old they may actually be.Ĭommentary in the May 22, 2023, Music Letter. “Familiarity” is not relevant in new music! But the noncurrent music must never be perceived as “old” by the listener, which is a key distinction between the noncurrents in AC and those on oldies stations, and most ACs have never realized this distinction - they simply consider familiarity. What, then, Is the function of the noncurrents in Mainstream AC.? They provide a comfort zone of familiarity in which the current music is set. Our Top 15 should rotate faster than the remainder of our “Recommended” list on page 2 of each Music Letter issue. Aggressive Mainstream ACs are playing 50% currents from our list less aggressive ones usually find 33% currents from our list work well for them. They grew up with current hit pop music, and they still seek that - or they would be listening to the oldies station. So how DO you use strong new music in an Adult Contemporary format that has generally become all-recurrents and oldies? First of all, as we frequently point out, playing older music - and especially nostalgic music - is NOT responsive to the desires of your core Mainstream AC listeners. Commentary in the June 19, 2023, Music Letter.
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